How much is slow follow-up costing you?
Five questions about how your business handles enquiries.
One number in $. About sixty seconds.
GXMA · Free tool
Estimated revenue leak
RM 0 – RM 0
left on the table every month, from response speed and follow-up alone.
Follow-up score
0/100How much of your funnel's potential your current process keeps.
Biggest leak
—WhatsApp us the result. Your numbers land in the chat exactly as you calculated them, both sides keep a copy, and you get a straight answer on whether the leak is real.
WhatsApp us my resultOr map where the leak actually sits with the free SME Funnel Fixer (15 minutes, includes the 18 Quick Wins Playbook).
These figures are illustrative estimates based on published response-time and follow-up benchmarks, applied to the numbers you entered. Actual results depend on your offer, market, and sales process — factors no calculator controls.
Where this number comes from.
The calculator works off two measured benchmarks...
Reply within 5 minutes and you're up to 21 times more likely to reach a lead than the next morning.
And most deals need 5 follow-ups to close, while the average business stops at 2. We apply both conservatively to the numbers you entered.
The result is a range, not a promise.
Founders who want to argue with it WhatsApp us.
That conversation is usually where the real figure shows up.
The leak never shows up in your reports.
Ad reports show spend.
Sales reports show what closed.
The leak lives between them, in the enquiries that came in and quietly went nowhere.
A hot enquiry that WhatsApps you at 9.30pm and gets a reply at lunch tomorrow never appears in any report as a loss.
It just becomes a customer somebody else closed.
Start with your number.
Everything on this page is theory until your numbers are in it.
Sixty seconds, five questions.
Your result comes with the next step attached...
WhatsApp it to us so both sides keep a copy, or map the exact leak with the free SME Funnel Fixer. Both appear the moment you calculate.
FAQ
What is a revenue leak?
A revenue leak is the money a business loses between enquiry and closed sale; leads that arrived but were answered late, followed up too few times, or never tracked. SMEs typically lose more revenue through follow-up gaps than through poor ad performance.
What is a good lead response time?
Under five minutes. Replying to an enquiry within five minutes makes you up to 21 times more likely to reach that lead than replying the next morning. In WhatsApp-first markets like Malaysia and Singapore, a same-hour reply is the minimum standard.
How accurate is the Revenue Leak Calculator?
The GXMA Revenue Leak Calculator produces a range, built from published response-time and follow-up benchmarks applied conservatively to the numbers you enter. Treat it as the size of the problem, not an invoice. A 30-minute diagnostic measures the real figure against your actual funnel.
Do I need to give my email to use it?
No. The Revenue Leak Calculator is free. The result appears instantly on this page, and you can take the number and go.
What if my result shows no major leak?
It means your response speed and follow-up are already in good shape. If revenue still swings month to month, the leak usually sits upstream in the offer, the targeting, or the tracking. The free SME Funnel Fixer covers those stages.
Who is the calculator built for?
Malaysian and Singaporean SME founders doing RM500K to RM5M a year who take enquiries through WhatsApp, forms, and calls. If that is you, the number will feel familiar before you finish typing it in.
