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No passion or enthusiasm was spared for any of our projects.
In conjunction with Batman’s 75th Anniversary, an exhibition featuring the entire timeline and history of the creation of this iconic superhero in Pavillion KL is expected to raise the bar for on-ground events, especially when Malaysia is one of the earliest countries to celebrate the birthday of the Dark Knight.
The organizers were hoping to give their audience a more immersive experience and interaction during the event. We proposed the BATMAN Live! Hologram Experience – and ever since they bought the idea, Malaysia is now the first in Asia to use holograms to revive the fleet of classic Batmobiles over the years in 3D, dating all the way back in May 1939.
Our hologram technology in The Batcave became the biggest attraction of BATMAN’s 75th Anniversary Celebration in Pavilion KL. The event and the holographic experience received wide coverage in the media as Malaysia is one of the earliest countries to hold this event, and we are the first in Asia to unveil the Batman Hologram Experience.
DSYR.com is an online marketplace for the work of talented local designers. Going by the mantra ‘Let’s Redesign Normal’, the items/products that they sell are specially chosen by their Creative Curators, whose tasks are to scour the local scene and globe for the most interesting designs and creative pieces – ranging from home, fashion, kitchen to gadgetry. DSYR.com has big potential but their biggest issue is difficulty in building awareness for their brand, part of this is due to a lack of physical presence (store). Everything is currently online. GXM was tasked to design and lead the creative direction for DSYR.com’s first on-ground event (DSYR Design Marketplace) – a great opportunity to introduce the brand to the public.
Beginning with strategy and creative direction, foundations were laid for a two-day event at The Bee@Publika, a venue ripe with DSYR’s target market. The fully integrated campaign utilised a developed microsite as the core with target consumers engaged through multiple platforms - social media management, posters, leaflets and electronic mails. The same message and theme was held true throughout all the platforms to maintain uniformity of voice.
Throughout a two day period, DSYR’s Design Marketplace boasted an attendance of close to 600 guests. The event was deemed a success by the client with numerous compliments received from several parties on the event and Creatives (posters, copy, etc). Also, response from the attendees was overwhelming as they flocked to the various event activities and took their time taking in the products and displays.
DSYR.com received mention in blogs, online news portals and also forums. On top of that, DSYR was also a huge success on social media sites. Instagram alone pulled down close to 150 photos with the event hashtag #DSYRDesignMarketplace.
Wyn On Burke is 17 luxury apartments located in the suburbs of Balwyn North, Melbourne. Designed by a young award-winning international architectural team, JAK Development’s objective is to present the whole project as an affordable luxury home in the suburb. as well as a golden investment opportunity.
In this project, we collaborated with our branch in Melbourne to deliver all 3D artist impressions on the home’s exterior and interior designs, as well as its marketing collaterals including Wyn On Burke’s website, brochure, editorials and write-ups for various ad spaces.
Our first venture into the world of artistic photography saw INVADE adding our own artistic touch to top Malaysian photographer Chuan Looi’s debut exhibition.
Integration of a multitouch screen with a sound cum photo booth.
In order to not only go in-line with but to also enhance the exhibition experience, the resulting solution was a multitouch screen integrated sound/photo booth that added an additional layer of interaction and engagement to a linear exhibition. While in the booth, participants’ reaction pictures were silently taken. Upon exiting the booth, participants were pleasantly surprised to see them displayed on a multitouch screen with social media sharing functions – an additional event awareness building platform.
A share-worthy experience.
Over 6,400 photographs were taken throughout the exhibition with up to 12% sharing their photos online via e-mail or social media. The e-mails achieved a surprising international effect with unique open users from the United States making up over 40% of the total and even a decent 3% in Russia.
We create cross-media advertising solutions.
We start by first coming up with a strategy and concept to solve your brand’s needs. Then we craft a cross-media plan to find the best way to deliver a consistent message to engage your customers, wherever they are, no matter their media preference.
We build long lasting partnerships based on trust and a sharing of goals and values.
GXM’s INVADE division offers new media marketing solutions that not only complements but completes our role as a fully integrated creative agency.
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